Project Description

Perform a full suite of services under Social Media Management (Company Brand):

  • Social Media Strategy
  • Social Media Marketing
  • Analytics Reporting
  • Content Creation
  • Influencer Marketing
  • Contests
  • Community Engagement
  • Public Relations
  • Reputation Management

Accomplishments: 

  1. Designed engaging content and caption copy for Instagram, Facebook, and TikTok.
  2. Increased accounts reached on Instagram by +609% within the first month of onboarding.
  3. Collaborated with city agencies on social media campaigns.
  4. Generated and interpreted social media analytics to track KPI’s and optimize social strategies, such as follower growth, brand awareness, and engagement. 
  5. Coordinated quarterly giveaways. 
  6. Performed influencer marketing and campaigns with micro and macro influencers with over 1M followers collectively.
  7. Created marketing materials such as one-sheet and press kit.
  8. Increase engagement by 3x above competitor’s average.
  9. Increased customer inquiries and conversions with social media marketing.