Project Description

Fintech startup client required vertical videos to drive signups on social media to join the waitlist for their mobile app. Worked with the marketing team to ideate video concepts and scripts based on their creative brief.

Conducted social listening to formulate an approach. Researched and educated myself on Big Banking’s role in the fossil fuel industry and crafted appropriate messaging to write the scripts based on brand voice and tone.

Shot video on iPhone and DSLR and used editing software tools for post-production, adding brand logo and CTA text overlay.